A New Start - Bodh
BODH is a wild self-care brand for fast-moving, liberal and RAD millennials.
- We aspire to be: CLEAN A no-bullshit approach to ingredients in the products and the brand identity/messaging
- CONVENIENT Easy-to and multi-use products that ﬁt into a hustling individual’s life (Dry Shampoo, A hair-to-toe moisturiser)
- CONSCIOUS In solidarity with and inclusive of people and planet
- and QUIRKY
Based on these brand guidelines, we designed the initial grid to introduce the brand to the audience