BODH is a wild self-care brand for fast-moving, liberal and RAD millennials.

• We aspire to be: CLEAN A no-bullshit approach to ingredients in the products and the brand identity/messaging
• CONVENIENT Easy-to and multi-use products that fit into a hustling individual’s life (Dry Shampoo, A hair-to-toe moisturiser)
• CONSCIOUS In solidarity with and inclusive of people and planet
• and QUIRKY

Based on these brand guidelines, we designed the initial grid to introduce the brand to the audience